Lobbying
Winning Through Effective Legislative Advocacy
Effective legislative advocacy is the name of the game. In today's complex legislative and regulatory climate in California, having thorough knowledge of the process and the key players is paramount to achieving success for our clients.

Efficient and persuasive legislative advocacy involves the channeling of grassroots energy and lobbying power into an effective tool for policy change.

Not all issues are immediately ripe for action; a successful legislative advocacy strategy and campaign can help to place an issue on the radar screen of policy makers and ultimately advance it to the “action” stage.

Plotkin Zins & Associates will embrace your issue and industry by becoming an expert so we can advocate for your interests in the most proficient, persuasive and creative manner.

With nearly two decades of legislative experience both as legislative staff and lobbyists, Plotkin Zins & Associates will create victories for your organization.

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Government Affairs
Plotkin Zins and Associates know that effective advocacy campaigns do not happen independently or in a vacuum. It takes a creative and targeted government affairs program with a wide range of focused tactics to achieve success.

We take pride in having extensive, unparalleled experience in the following key government affairs areas that add to the overall advocacy experience and create a winning combination.

• Grassroots development strategy and execution
• Regulatory and legislative hearing preparation and testimony
• Planning and execution of legislative meetings, events and lobby days
• Coalition building
• Message/policy development
• Drafting issue papers, analyses
• Political action planning, budgeting and implementation

The principals at Plotkin Zins and Associates have a thorough knowledge of the California legislative process including parliamentary procedures as well as excellent relationships with legislators, regulatory policymakers, their staff and other lobbyists to create a comprehensive government affairs program that is guaranteed to elevate your issue and place on the radar screens of decision makers in Sacramento.

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Communications
Winning in Sacramento often takes a multi pronged approach to reach the minds of those policymakers who ultimately vote on your issue. Having a creative and inspired communications strategy is essential to complimenting your association’s legislative or regulatory messages or overall goals.

At Plotkin Zins & Associates we understand what it takes to create a “buzz” in Sacramento for your issue. As former communications directors and executives, we are skilled in a multitude of communications strategies including:

• Media relations and outreach
• Press conference planning and implementation
• Development of news releases, advisories and talking points
• Creative messaging and innovative communications tools

In addition, our associates are skilled in graphic design and web site programming and hosting and can create a total communications package that will turn heads and change minds.

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Association Management
As former association managers, the principals at Plotkin Zins & Associates are poised to manage your association at any level you desire. From day to day management to board meeting preparation to higher level planning and consultation, we can tailor a program designed to meet your association’s needs and your budget.

Because we have served as association Executive Directors, we really understand associations; the important and meticulous details about how they run, and will work with you to ensure your members are being served with the highest service and utmost quality. We know how important it is that members feel they are getting the highest value for their dues dollar, so we take pride in serving your members with care and consideration ensuring they will stay loyal and long-term members of your organization.

In addition, our associates are specialized in association law, tax and accounting procedures, therefore creating a total management package that will exceed your expectations and serve your members into the future.

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